remember my last post? about not playing well with others? and having to have control because i feel like the rest of my group is incompetent? i hate to say i told you so... but take a gander at this...
We are marketing a product to help keep your drank cold during any weather. Whether you are an athletic, mother on the go, out doors person, or just someone who works out all the time this product is for you. Who doesn’t want there drink to stay cold? This product isn’t just marketed to one group of people, but to everyone. This product is called Blue Ice Chill. It is a tube, sort of like a glow stick form, that u freeze and put into your drank to make it stay cold. It is attached to a top that has different sizes depending on the drink size. It is reusable and dish washer safe. It has a differential advantage because there are some products like this, but nothing the same. This product is light weight and very easy to use and reuse. Unlike products you use to put around your drank to keep it cool, this product is light weight and cools your drank from the inside out instead of from the outside in. The expected sales and profits for this product will do better in the spring and summer for most states, seeing that in hot weather people will use this product more.
this is supposed to be the executive summary for a marketing plan. as in the part the CEO or VP or other bigwig would read to decide if your plan is good or not. i didn't even ask for any kind of creativity, beyond taking a complete paper i worked my ass off on and condensing it down to a page of summary. all this does is make me want to drank myself into an oblivion... as jay says, i can't believe these are the people they are giving degrees...
